7-Eleven x what3words
Partnering with one of the most distinctive and iconic convenience brands in the world to create a uniform and cohesive set of assets across all brand touchpoints.
Role:
Graphic Designer
Challenge
The adoption of what3words came from 7-Elven Vietnam, but because we have full license of the 7-Eleven brand, it gave us the creative freedom to make something that really reflected the brand.
Along with a branded callout, a new-form short explainer launch video was also needed to showcase how what3words is used within the 7-Eleven app.
Process
We decided to go bold on the colour to really emphasise the brand experience, utilising the multiple colours to create a first of its kind multi-coloured 3 meter square.
Within the film, we took the shape of the ‘7’ to create a seamless transition which showcases movement and direction.
Launch
Distributed through our PR channels and social channels, securing over 10k+ impressions and engagements within the first week of launch.
Chris Sheldrick, Chief Executive Officer, what3words
“…I know first-hand how difficult it can be to find and navigate somewhere, whether that’s a specific office building entrance, or a hidden gem like a local restaurant or hiking path.”
Support
Other supporting assets where created to help the release of the announcement, including in-app notifications.
