Allica Bank
’I-like-a bank’ campaign
As part of Allica’s rebrand, this OOH and social campaign was to communicate the game-changing positive experience of banking with Allica (vs the other banks) – as well as, some guidance on how to pronounce the brands name.
Role:
Brand Designer
In collaboration with:
20(SOMETHING)
Scope
At the start of 2025 Allica launched it’s new brand look which adopted the orange bowler as its main mascot. Whilst the old TVC still had some legs left, there was a need to run a brand building campaign alongside that would grab some attention.
The core objectives was around awareness so the general public understood its product proposition.
The idea
Working with creative agency 20(SOMETHING), they lead the development and fleshed out the ideas set out in the brief that was developed in-house.
The one that stood out was was the ‘I-LIKE-A BANK’ idea, which would help overcome the pronunciation of Allica (al-ih-cah), but also use it as a vehicle for conveying product benefits and messaging.
The content
Again, working alongside 20(S)’s creative team, we finalised a list of winning lines that would feature on the final assets which attributed against some key buckets; Segment, Value and Speed and Simplicity.
The design
To gain as much impact in an already competitive advertising space, it needed to be big and bold. Luckily, as part of the rebrand - the colour orange was now in the driving seat.
Getting the finalised copy lines to work across multiple dimensions and also for socials was key to getting the message across in the most impactful way.
The outcome
To gain as much impact in an already competitive advertising space, it needed to be big and bold. Luckily, as part of the rebrand - the colour orange was now in the driving seat.
Getting the finalised copy lines to work across multiple dimensions and also for socials was key to getting the message across in the most impactful way.
The impact
OOH is incredibly hard to track, but commuting into work and seeing them across the London Underground network was great. Seeing it first hand making people stop in their tracks and googling ‘Allica’ or muttering under their breath ‘I-like-a bank, Allica Bank, huh, clever’.
It also recieved a great deal of organic traffic through social channels, mainly LinkedIn.
Overall, the OOH and paid social amplification reached ~4.5 million people and saw Allica’s prompted brand awareness increase from 8% (Dec 24) to 15% (Jun 25). Allica’s future consideration also saw a significant increase to 7% (Jun 25), from 3% (Dec 24).